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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 2	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 3	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 4	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 5	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 6	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 7	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 8	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 9	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 10	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 11	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 12	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 13	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

A. Use only one version of their ad, and make sure it's less than 10 seconds long.
B. Use only one version of their ad, and make sure it's at least 10 seconds long.
C. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
D. Test multiple variants of their ads, and make sure they're less than 10 seconds long.

Answer: C

Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.

NEW QUESTION # 11
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Non-skippable in-stream ads and in-feed video ads
B. Non-skippable in-stream ads and bumper ads
C. Skippable in-stream ads and bumper ads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 12
An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner.
Why should they use Reach Planner in the same account where they expect to run the planned campaign?

A. Their plans will save to one place in the interface for easier analysis.
B. It'll analyze the historical performance of shared features, such as negative keyword lists.
C. It'll pull data from Google Analytics for consideration when making forecasts.
D. Their default campaign preferences will automatically install into each plan.

Answer: B

Explanation:
B: It'll analyze the historical performance of shared features, such as negative keyword lists.
Using Reach Planner in the same account allows it to leverage historical data, including shared features like negative keywords, for more accurate forecasts.
This ensures the forecast is based on relevant account data.
The other options are not the primary reason to use Reach Planner in the same account.

NEW QUESTION # 13
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?

A. They can disable non-skippable in-stream ads.
B. They can set bumper ads as their preferred ad type.
C. They can use 10 to 15 of the highest convening key words from your Search campaign.
D. They can implement automatic placements from their existing Display campaign.

Answer: C

Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.

NEW QUESTION # 14
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?

A. Demographics and Detailed Demographics
B. Customer Match
C. Custom Audiences
D. In-Market Audiences

Answer: C

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.

NEW QUESTION # 15
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Google-Ads-Video practice materials & Google-Ads-Video real test & Google-Ads-Video test prep

Free Google Google-Ads-Video Updates | Training Google-Ads-Video Kit

Google Google-Ads-Video Exam Syllabus Topics:

Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

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